Thursday, 10 June 2010

In conversation with Alastair Campbell


Alastair Campbell, former director of communications and strategy to Tony Blair and now a writer, broadcaster and strategist, took time out from launching the first volume of his diaries to talk to me recently at his North London home.

He shared his thoughts on a range of issues – amongst them the changing media landscape, the role of social media in the recent election campaign, Twitter's ability to neutralise the impact of political advertising, the rise of the citizen journalist and his own social media habits as a creator and consumer of content.

video

In the introduction to the first volume of his diaries he writes:

“This volume…focuses a good deal on my and our dealings with the press and the broadcasters at a time when the media age was becoming a reality….My obsession was ensuring that the British people heard from us on our terms, and not on the terms of a media that was changing more quickly than any of us fully realised…”

The pace of change in the media, if anything, has accelerated since the period covered by the diaries (1994-1997) and it is interesting to get a sense of how one of the most accomplished communications strategists of our times views these changes and is adapting his own approach to reach and engage with a constantly connected audience.

15 comments:

孟NathanaelD軒 said...

原來這世上能跟你共同領略一個笑話的人竟如此難得 ............................................................

benjaminga said...

生活總是起起伏伏,心情要保持快樂才好哦!! .........................................

胤珠胤珠 said...

It takes all kinds to make a world..................................................................

洪筱婷 said...

感謝您寫下您的生活,也是把珍寶來和諸君分享的心意。.................................................................

RheaTurnbull雯俊 said...

一個人的價值,應該看他貢獻了什麼,而不是他取得了什麼....................................................................

江婷 said...

知識可以傳授,智慧卻不行。每個人必須成為他自己。......................................................................

王名仁 said...

It takes all kinds to make a world.............................................................

宥妃宥妃 said...

人因夢想而偉大,要堅持自己的理想哦..................................................................

吳婷婷 said...

第一次來這裡 愛上你的部落格 感謝你的分享............................................................

張怡 said...

安安唷~~幸運的日子送給妳(你)滿滿的幸福,也祝福你天天都開心唷..................................................................

婷珊 said...

Practice makes perfect...................................................

陳佑發 said...

好的blog值得一推再推,要愈來愈好哦!!!!............................................................

宮惠如宮惠如 said...

Man proposes, God disposes.............................................................

魏江伶魏江伶 said...

愛情是盲目的,但婚姻恢復了它的視力。............................................................

林旻貞林旻貞 said...

甘巴嗲!祝你愈來愈好!............................................................