We're delighted to have been shortlisted in the Outstanding Consultancy of the Year category at this year's Chartered Institute of Public Relatons PRIDE Awards. It's especially gratifying to have been shortlisted after only one year of trading. We've worked with some fantastic clients - from FTSE 100 businesses to start-ups - and the results have been very positive.
Highlights have included:
Putting technology start-up RoadTour on the map, securing national broadcast coverage on BBC One's One O'Clock News and extensive radio coverage, along with widespread newspaper and online coverage.
Launching Milk in Bag for Sainsbury's, securing a full page in the Times and extensive television coverage on BBC One, Sky News and Channel 4. This was all the more pleasing because the concept had been launched by a competitor two months earlier.
Running a football lookalike competition for Screwfix, securing full page coverage in the Metro, the Daily Star and coverage in other tabloids.
Identifying the emergence of "suspecs" - plain glasses wearers - for Vision Express, generating national coverage, including a full page article in the Scotsman and editorial mention, and extensive regional coverage.
Front page coverage in the Daily Telegraph for PC World's launch of RoboShop, along with substantial tabloid coverage.
Other highlights have included launching the Children's Charter for PC World, spotting the emergence of the home-cooked "fakeaway" for Sainsbury's, plotting the rise of the knork (a fork used like a hybrid knife and fork) for Sainsbury's and announcing the demise of the analogue TV at DSG international.
Here's to a successful year ahead!
A blog about PR, reputation, the triumph of opinion over advertising and the changing shape of the media.
