As a community service to fellow PR practitioners and marketeers, I offer this link to a site “lovingly” maintained by frustrated US hacks. The site lists a range of bête noire phrases, regularly featured in press releases that have crossed their desks en route to the waste paper bin.
It is worth a browse around the rest of the site. The Hall of Shame ought to be standard reading for new recruits to media relations and the PR profession. Read and weep.
Be warned, friends, and bear in mind that they have yet to get their saw teeth into the whole blog/social/network/two point whatever phenomenon. It’s only a matter of time…..