Tuesday, 9 June 2009

Bad taste

Another cautionary tale, this time involving Gordon Ramsay the chef. He was interviewed on one of Australia’s leading current affairs programmes recently and in the days that followed is alleged to have said some unsavoury things about the programme’s presenter.

This video is the prologue to her next programme, during which she took the opportunity to respond to Ramsay’s alleged comments. Her response has attracted the support of the Australian PM.

Whether the furore will turn Ramsay’s trip down under into more of a demotional tour than the promotional one that he had intended remains to be seen. Some argue that notoriety is a pretty efficient way of promoting your product. By any measure, though, his alleged comments appear to have been in particularly poor taste, which, let’s face it, is not a happy brand association for a purveyor of fine food.

So-called celebrity is a dangerous affliction and needs to be managed carefully. When arrogance creeps in, there is a temptation to believe that people will like you “warts and all”. Trouble is, most of us are more discerning than that. We’ll see the warts and skip the main course.

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