Gratifying to read that one of our coinages on behalf of our client Sainsbury's looks destined for the dictionary. The Scotsman reports in its recent “Layman’s guide to Cityspeak”:
“FAKEAWAY: A homemade version of a takeaway to save money, according to Sainsbury's. Likely to involve a jar of own-label curry paste and a pack of naan bread, washed down with supermarket lager.”
A blog about PR, reputation, the triumph of opinion over advertising and the changing shape of the media.
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