Tuesday, 7 October 2008

The Fakeaway

Gratifying to read that one of our coinages on behalf of our client Sainsbury's looks destined for the dictionary. The Scotsman reports in its recent “Layman’s guide to Cityspeak”:

“FAKEAWAY: A homemade version of a takeaway to save money, according to Sainsbury's. Likely to involve a jar of own-label curry paste and a pack of naan bread, washed down with supermarket lager.”

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