Tuesday, 16 September 2008

Don't I know you from somewhere?

Here's a video, featuring edited highlights of a charity football match featuring lookalike players. The match was arranged for our client Screwfix as part of their sponsorship of the Masters Football tournament on Sky Sports.

We arranged a national hunt for tradesmen who look like famous footballers in the lead up to the game. The search generated full page coverage in the Daily Star, the Metro and half page in the Sport, all strong builders' titles. We also arranged a programm of radio interviews.

The match itself was played at the NEC in Birmingham just prior to the Masters final, raising money for Children in Need.

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